Luxury has found its way into the general marketplace. However, many forget what luxury in business *truly* means.
And it’s not bloated pricing.
It’s all about the touchpoints and creating a memorable experience, but how do you make this happen?
It boils down to your habits.
Start with lead generation
How are people finding out about your brand? Do you have a system for vetting potential customers before they come to you? And most importantly, how’s your copy? Make sure it’s strong and clear so people know what you’re all about.
Engagement
The answer is simple.. Communicate! Regular updates and clear expectations will help keep your clients excited and engaged.
Organization is key.
Do you have a set schedule for yourself and your team? Do your clients know when to expect their deliverables or products?
Clear communication and a well-structured schedule are essential. That’s why creating a Personal SOP is so important.
Shameless plug-in, if you need to get started on this, make sure you grab the free workbook by joining the mailing list here: Click here to join the email list and get my workbook!
Offboarding
The experience doesn’t stop there! Ask for a review and give them something to remember you by.
Whether it’s a small gift or a personal touch, leaving a lasting impression will keep your clients coming back for more.
So, if you want to create a luxury experience for your clients, start by developing good habits and following these simple steps.
Do you consider yourself a luxurious brand? What do you do that would make others think you’re all about luxury?
Want to build out your “luxury” processes and join a community of like-minded business owners? Join us in Journey to Laziness!
